Bodybuilding became more and more popular in the 1950s and 1960s. The man behind this popularity was Charles Atlas, whose advertising the bodybuilding by paper media like books and publications. With this advertisement many people comes in bodybuilding. In these days newly title was started by John Grimek and Reg Park with the name of Mr. Universe and Mr. America. The other big source of popularity was the casting of bodybuilders in movies.
The first gym equipment and training supplement industries were founded by Joe Weider and were complemented by the growth of the International Federation of BodyBuilding & Fitness (IFBB), which was co-founded by Joe and his brother Ben.
The IFBB eventually displaced the Amateur Athletic Union's Mr. Universe titles and also that of the National Amateur Bodybuilders Association as the most important and notable contests were formed in 1950.
In 1950, the National Amateur Bodybuilders Association (NABBA) started their NABBA Mr. Universe contest in the UK. NABBA's first Mr. Universe contest was won by Steve Reeves. Top bodybuilders who won the Mr. Universe title include Reg Park, Bill Pearl and Arnold Schwarzenegger.
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